This is truly a sad day. Anheuser-Busch has announced that beer prices are going up. Apparently, the cost of commodities such as hops and barley have risen recently and the company has decided to pass that increase right along to the consumer. Great! This increase will, of course, allow them to sustain their profits from Budweiser, Bud Light and Michelob. The company is also announcing that they will be boosting advertising spending by double digits in 2008. While this increase in price might lead to more sober fans at NASCAR events, at least we will hear a few more “Real Men of Genius” commercials. With both announcements coming at the same time, one can only wonder if this is just a company struggling with inflation, or corporate greed at work.
The news of the beer price increase must have hit this guy pretty hard. In Dublin, Ireland, he stole 180 kegs of Budweiser, 180 kegs of Guinness, and 90 kegs of Carlsberg lager. Exactly what super sleuth skills did he use to obtain all this brew? He simply drove a truck into the Guinness brewery, hooked it to a trailer, and drove out with his new-found refreshment. Now, the staff at BoozeBasher does not condone this sort of activity. However, should one of our readers find themselves with 180 kegs of Guinness and nowhere to store it, we will be glad to help.
In the end, I doubt the price increases will have much effect on today’s beer drinkers. The brewers have us stuck between an empty wallet, and an empty beer mug. Somebody pass me a beer.
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